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הכי טוב יהיה להכניס שם את הביטוי פעם אחת, ולהוסיף עוד שתיים-שלוש מילים נרדפות. לא יותר מזה.

חינמי: אפילו ללא פרסום, ניתן להעלות מוצרים ולהופיע בתוצאות חיפוש.

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אם הגולש מחפש את הביטוי “מסעדות בתל אביב”, גוגל יציג לו תוצאות שונות באזור תל אביב, מכיוון שזה מה שהגולש מחפש בלי קשר למיקומו הנוכחי.

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שימוש עיקרי לפעולות קידום: יצירת תוכן, מחקר ותמיכה בשיווק.


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